A Division of
We help ambitious consumer brands enter, grow and win in Europe
Success in Europe is not about copying what worked elsewhere. It's about understanding diverse markets, unique cultures and passionate communities — and translating your brand into something that feels authentic here.
theconstantofchange combines deep market expertise, brand building know-how and hands-on execution to guide you from first steps to sustained growth — always with consumer relevance at the heart of every decision.
Deep understanding of European sports, lifestyle and consumer goods markets
Proven track record across multiple brands
Hands-on implementation support
We guide organizations through every stage of their European journey
We guide and establish everything you need to succeed in the European market.
We make your brand speak Europe's language — not just in words but in values and lifestyle.
We help you go from entry to leadership by building long-term consumer engagement.
We don't just bring your business to Europe — we make it matter here. With Setup & Scale, you'll move faster, reduce risk, and grow stronger — creating a brand that's not only present in Europe, but relevant, loved, and built to last.
Crafting and executing market entry strategies for non-European sporting goods brands
Co-Founder
Professional experience: PUMA, HICKIES, Jaykay, TCOC, TSS
Co-Founder
Professional experience: adidas, PUMA, Under Armour, Arena, DAHU, IIC, Sevysa, HICKIES, TSS
Get exclusive insights into the European market. Learn about the complexity, regulatory changes, and opportunities for growth.
Ready to take your organization to the next level? We're here to help.
Prefer to reach out directly? We're available via email or you can book a complimentary 30-minute consultation call.
Erlangen, Germany
Serving clients across Europe